Subway signs esports sponsorship deal with Guild
Guild Esports announces its two-year partnership with Subway®.
In this partnership, Subway becomes Guild’s Official Quick-Service Restaurant Partner as well as the Official Academy Partner of Guild Esports in more than 50 EMEA markets. Guild is the first esports team organization to sign an EMEA-wide sponsorship agreement with Subway.
Subway’s rights package includes the branding of Guild’s team jersey, featuring graphics by London streetwear artist Fergus Purcell, bespoke branded content across Guild and its London headquarters opening later this year, player and content creator channels, and esports activations.
By becoming an academy Partner, Subway will be able to engage with young audiences in key markets across EMEA at a local level and support Guild in delivering a balanced choice nutrition program to its academy members and fans. Guild and Subway have shared values and aims at looking forward to working together to support young gamers to make food choices that are good for them and their local communities.
Carleton Curtis, Executive Chairman of Guild Esports says, “We are incredibly proud to partner with Subway, an iconic global brand, and the world’s largest submarine sandwich franchise. This partnership is particularly exciting as we are completely aligned with Subway’s commitment to helping people make better choices. It is our shared values that will provide a strong foundation for Subway’s unique relationship with our Academy, which provides opportunities and education to the next generation – from career opportunities to health and wellbeing. We look forward to deepening our partnership with Subway for the long term. Guild’s growing presence and world-class team performances are attracting keen interest from leading brands and sponsors as esports becomes a mainstream social and entertainment activity.”
Louise Wardle, Vice President Marketing EMEA at Subway shares, “At Subway, we have been looking at different ways to connect with younger audiences, but wanted to do so authentically, with more than just a logo. We’re thrilled to be partnered with Guild Esports, which goes far beyond the typical esports company. Its world-first Academy is completely unique, offering the opportunity for young gamers to harness their passions, build skills and fulfill their dreams. By also collaborating with lifestyle and entertainment stars, Guild appeals to gamers and fans alike. This grassroots partnership will therefore connect a globally responsible brand with young people across EMEA.”
Disclaimer: Information mentioned here has not been verified or endorsed by The Gaming Reporter and is in accordance with the press release shared by the company or their appointed representatives.
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