ESPL signs Tiger Shroff as brand ambassador for traction in esports
Franchise-based Esports league, Esports Premier League announces Tiger Shroff as its brand ambassador to bring wider popularity and acceptance to Esports. ESPL kicks off on June 16th powered by Infinix smartphone as the presenting sponsor.
This power-packed collaboration aims to nurture an ecosystem that the Indian Esports industry has never seen before. The league will leverage Tiger’s popularity and strong influence on the dynamic millennials and Gen-Z.
On the appointment, Tiger Shroff expresses, “I am really excited to collaborate with Esports Premier League. This opens a tremendous opportunity to recognize the growing talent in Esports in India. As the world’s first franchise-based model in Esports, ESPL will surely help in putting India first on the global map. Esports fans and gamers are shaping the future of entertainment and sports. And I’m glad to represent this force of the future.”
The preliminary rounds will engage in a highly competitive contest as eight teams will be chosen in the third round who will go on to contest in the grand finale.
While talking about the association, ESPL, Director, Vishwalok Nath shares, “One of the major goals for ESPL has been to reach out to every millennial and gamer in the country and our purpose of having Tiger Shroff on board has been to create a much deeper connect and grow the gaming community. We hope this association will also further our initiative to intensify the mission of taking Esports to the next level in India.”
As part of the franchise-based league, the Hyderabad team has been bought by Chequered Flag Sports—a consortium between Sirish Kumar, Prasad Mangipudi, and Aashwij Ravula—and the team has been named as Hyderabad Hydras. Hyderabad is the first city that will witness the proud owners in the inaugural edition of ESPL. There will be more teams representing cities including Delhi, Mumbai, Chennai, Kolkata, Bengaluru, and states like Punjab, and Rajasthan in the upcoming league. India Today Gaming has teamed up with Garena to create this exclusive gaming platform featuring their most popular battle royale game, Free Fire, in India.
The matches will be streamed on OTT platforms – Disney+ Hotstar, YouTube and Facebook channels of India Today, and Aaj Tak and its websites. Due to the COVID-19 pandemic, Season 1 will be held virtually over two and a half months. It will also feature a prize pool worth Rs. 25 lakhs where the winner takes home a sum of Rs. 12 lakhs while second and third-placed teams will take home Rs. 6 lakhs and Rs. 3 lakhs, respectively.
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Disclaimer: Information mentioned here has not been verified or endorsed by The Gaming Reporter and is in accordance with the press release shared by the company or their appointed representatives.
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