Pubmatic Archives - The Gaming Reporter https://www.thegamingreporter.com/tag/pubmatic/ Know what's inside the $100Bn Indian Gaming Industry Mon, 07 Mar 2022 07:10:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://i0.wp.com/www.thegamingreporter.com/wp-content/uploads/2020/08/cropped-TGR.png?fit=32%2C32&ssl=1 Pubmatic Archives - The Gaming Reporter https://www.thegamingreporter.com/tag/pubmatic/ 32 32 191206023 Mobile App and Brand Spend – The new power couple? https://www.thegamingreporter.com/mobile-app-and-brand-spend-the-new-power-couple/ https://www.thegamingreporter.com/mobile-app-and-brand-spend-the-new-power-couple/#comments Mon, 28 Feb 2022 11:53:47 +0000 https://www.thegamingreporter.com/?p=10362 Driven by the rapid shift of video viewing to apps, the prevalence of mobile gaming and social media, and the availability of cheap handsets and data plans, consumers in APAC are spending more time in-app environments than ever before. In 2021, Android users across APAC spent more time in mobile apps than in previous years…

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]]> https://www.thegamingreporter.com/mobile-app-and-brand-spend-the-new-power-couple/feed/ 221 10362 What game developers need to know about programmatic monetisation https://www.thegamingreporter.com/what-casual-game-developers-need-to-know-about-programmatic-monetisation/ https://www.thegamingreporter.com/what-casual-game-developers-need-to-know-about-programmatic-monetisation/#comments Wed, 18 Nov 2020 06:43:24 +0000 https://www.thegamingreporter.com/?p=3665 The pandemic has seen consumers spend more time on mobile app, and has redistributed that time on mobile – away from travel related apps and into other verticals with gaming being one of the big winners. According to Sensor Tower, mobile game downloads jumped 42.5% YoY in H1 2020. As consumer time spent with their…

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