P R Rajendran Archives - The Gaming Reporter https://www.thegamingreporter.com/tag/p-r-rajendran/ Know what's inside the $100Bn Indian Gaming Industry Mon, 08 Feb 2021 09:31:08 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.4 https://www.thegamingreporter.com/wp-content/uploads/2020/08/cropped-TGR-32x32.png P R Rajendran Archives - The Gaming Reporter https://www.thegamingreporter.com/tag/p-r-rajendran/ 32 32 Next Wave Multimedia partners with Israel-based in-game ad solution provider Anzu https://www.thegamingreporter.com/next-wave-multimedia-partners-with-israel-based-in-game-ad-solution-provider-anzu/ https://www.thegamingreporter.com/next-wave-multimedia-partners-with-israel-based-in-game-ad-solution-provider-anzu/#comments Mon, 08 Feb 2021 09:31:05 +0000 https://www.thegamingreporter.com/?p=5537 Nazara’s subsidiary, Next Wave Multimedia, exclusively partners with Israel-based Anzu with the aim to bring blended in-game advertising for the second edition of their World Cricket Championship (WCC) franchise. The game will look to leverage Anzu’s blended in-game ad technology. Anzu will now bring to WCC2 ad viewability, brand lift measurement, audience verification, data enrichment,…

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