Itamar Benedy Archives - The Gaming Reporter https://www.thegamingreporter.com/tag/itamar-benedy/ Know what's inside the $100Bn Indian Gaming Industry Fri, 29 Jul 2022 10:32:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://i0.wp.com/www.thegamingreporter.com/wp-content/uploads/2020/08/cropped-TGR.png?fit=32%2C32&ssl=1 Itamar Benedy Archives - The Gaming Reporter https://www.thegamingreporter.com/tag/itamar-benedy/ 32 32 191206023 IAS and Anzu partner to provide media quality measurement for in-game advertising environments https://www.thegamingreporter.com/integral-ad-science-announced-partnership-with-anzu-an-in-game-advertising-leader/ https://www.thegamingreporter.com/integral-ad-science-announced-partnership-with-anzu-an-in-game-advertising-leader/#comments Fri, 29 Jul 2022 10:32:32 +0000 https://www.thegamingreporter.com/?p=10979 Integral Ad Science (Nasdaq: IAS), a leader in digital media quality, today announced a partnership with Anzu, an in-game advertising leader. This partnership enables global brands and agencies to effectively monitor the quality of their in-game media investments in mobile gaming environments. Through this collaboration, IAS provides advertisers with Invalid Traffic (IVT) measurement and reports…

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]]> https://www.thegamingreporter.com/integral-ad-science-announced-partnership-with-anzu-an-in-game-advertising-leader/feed/ 37 10979 Next Wave Multimedia partners with Israel-based in-game ad solution provider Anzu https://www.thegamingreporter.com/next-wave-multimedia-partners-with-israel-based-in-game-ad-solution-provider-anzu/ https://www.thegamingreporter.com/next-wave-multimedia-partners-with-israel-based-in-game-ad-solution-provider-anzu/#comments Mon, 08 Feb 2021 09:31:05 +0000 https://www.thegamingreporter.com/?p=5537 Nazara’s subsidiary, Next Wave Multimedia, exclusively partners with Israel-based Anzu with the aim to bring blended in-game advertising for the second edition of their World Cricket Championship (WCC) franchise. The game will look to leverage Anzu’s blended in-game ad technology. Anzu will now bring to WCC2 ad viewability, brand lift measurement, audience verification, data enrichment,…

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