IAS Archives - The Gaming Reporter https://www.thegamingreporter.com/tag/ias/ Know what's inside the $100Bn Indian Gaming Industry Fri, 29 Jul 2022 10:32:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.4 https://i0.wp.com/www.thegamingreporter.com/wp-content/uploads/2020/08/cropped-TGR.png?fit=32%2C32&ssl=1 IAS Archives - The Gaming Reporter https://www.thegamingreporter.com/tag/ias/ 32 32 191206023 IAS and Anzu partner to provide media quality measurement for in-game advertising environments https://www.thegamingreporter.com/integral-ad-science-announced-partnership-with-anzu-an-in-game-advertising-leader/ https://www.thegamingreporter.com/integral-ad-science-announced-partnership-with-anzu-an-in-game-advertising-leader/#comments Fri, 29 Jul 2022 10:32:32 +0000 https://www.thegamingreporter.com/?p=10979 Integral Ad Science (Nasdaq: IAS), a leader in digital media quality, today announced a partnership with Anzu, an in-game advertising leader. This partnership enables global brands and agencies to effectively monitor the quality of their in-game media investments in mobile gaming environments. Through this collaboration, IAS provides advertisers with Invalid Traffic (IVT) measurement and reports…

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]]> https://www.thegamingreporter.com/integral-ad-science-announced-partnership-with-anzu-an-in-game-advertising-leader/feed/ 37 10979 Admix & IAS partnership to help ‘gaming’ become a dominant media activity https://www.thegamingreporter.com/admix-partners-with-ias-to-offer-ad-inventory/ https://www.thegamingreporter.com/admix-partners-with-ias-to-offer-ad-inventory/#comments Tue, 04 May 2021 15:36:49 +0000 https://www.thegamingreporter.com/?p=7000 Admix informs a new partnership with Integral Ad Science (IAS). This integration with IAS makes Admix the only In-Play advertising company to offer ad inventory that is measured and verified by a trusted, independent partner.  This ground-breaking news means that the quality of Admix’ In-Play advertising is independently assessed and verified with the same rigor…

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