AdColony Archives - The Gaming Reporter https://www.thegamingreporter.com/tag/adcolony/ Know what's inside the $100Bn Indian Gaming Industry Thu, 18 Feb 2021 15:39:24 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://i0.wp.com/www.thegamingreporter.com/wp-content/uploads/2020/08/cropped-TGR.png?fit=32%2C32&ssl=1 AdColony Archives - The Gaming Reporter https://www.thegamingreporter.com/tag/adcolony/ 32 32 191206023 IN-GAME ADVERTISING COMPANY ANZU LAUNCHES IN INDIA WITH EXCLUSIVE PARTNER ADCOLONY https://www.thegamingreporter.com/in-game-advertising-company-anzu-launches-in-india-with-exclusive-partner-adcolony/ https://www.thegamingreporter.com/in-game-advertising-company-anzu-launches-in-india-with-exclusive-partner-adcolony/#comments Thu, 18 Feb 2021 15:38:51 +0000 https://www.thegamingreporter.com/?p=5747 Anzu, the in-game advertising platform today announces its launch into the Indian market, exclusively represented in APAC by AdColony and with key launch partner WCC2, India’s most popular cricket game. With Anzu, brands now can access in-game inventory and target gamers in India programmatically, in a way that’s optimised for brand safety and that delivers…

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]]> https://www.thegamingreporter.com/in-game-advertising-company-anzu-launches-in-india-with-exclusive-partner-adcolony/feed/ 22 5747 Next Wave Multimedia partners with Israel-based in-game ad solution provider Anzu https://www.thegamingreporter.com/next-wave-multimedia-partners-with-israel-based-in-game-ad-solution-provider-anzu/ https://www.thegamingreporter.com/next-wave-multimedia-partners-with-israel-based-in-game-ad-solution-provider-anzu/#comments Mon, 08 Feb 2021 09:31:05 +0000 https://www.thegamingreporter.com/?p=5537 Nazara’s subsidiary, Next Wave Multimedia, exclusively partners with Israel-based Anzu with the aim to bring blended in-game advertising for the second edition of their World Cricket Championship (WCC) franchise. The game will look to leverage Anzu’s blended in-game ad technology. Anzu will now bring to WCC2 ad viewability, brand lift measurement, audience verification, data enrichment,…

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